Why smartphone betting is on the up amongst African millennials

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When one talks about young Africans using mobile phones, the dominant narrative is that these devices serve mainly as platforms for connection so that users can interact and share greetings and details by means of text and images. Facebook, Instagram, Twitter, WhatsApp, and Signal take pride of location in that description, in spite of their murkier side

The phenomenon of sports betting among African youths has taken the region by storm. A 2017 GeoPoll study discovered that up to 54 percent of sub-Saharan African youth in between 17 and 35 years have engaged in sports betting. Kenya, with 74 percent involvement in sports betting, had by far the biggest percentage of youth involvement in this activity.

A core driver of this trend has been the growing universality of mobile telephone systems around the continent integrated with the availability of mobile phones. Added to this has actually been greater connectivity– consisting of satellite access to sport matches– and a ballooning population of youths with high levels of joblessness.

In research study on the subject, we see that sports wagering has brought numerous ills to youths in sub-Saharan Africa. These consist of serious betting dependency and cash laundering. A few of these issues are likewise experienced in other parts of the world. These consist of smart device dependency and a carefully associated phenomenon: internet dependency. These ills, in turn, result in heightened levels of social anxiety and isolation among the affected population.

The motorists?

Smartphone penetration around the continent has actually displayed an exceptional development rate. Cameroon, for instance, had 72 percent registered users of social networks among those aged 15 to 24 in2016 This grew to that level from 43 percent in the first half of that year. The most popular social networks for that community was Facebook, Google , Instagram, and Twitter. This development has come at a time when there is a growing interest in sports wagering– the most popular gambling option for African youth. Mobile phones are the favored avenue for sports betting.

Of course, the increasing availability of smart devices is letting loose the innovative capacity of many sub-Saharan African youth.

Another chauffeur is creative marketing and advances in technology– the digital satellite television space throughout the continent broadcasts sports occasions of African clubs and popular European soccer leagues. In Ghana, Kenya, Nigeria and across much of sub-Saharan Africa, the development of DStv(Digital Satellite Television) and other broadcast platforms have actually brought foreign league matches to viewing centers and hence to the doorstep of people who on their own who be hard-pressed to manage to see valued league video games in their respective homes.

These viewing centers remain in the nooks and crannies of urban centers in all these nations. In turn, self-acclaimed fans of a few of the most significant clubs on the planet like Genuine Madrid, Manchester United, Toolbox, Chelsea, Barcelona, Manchester City, Liverpool, Bayern Munich, Dortmund, Juventus and Paris Germain can keep up with the performance of their groups without ever checking out the homes of these clubs.

A third chauffeur is the youth bulge in Africa. The continent has the youngest population worldwide, with an estimated 60 percent of individuals under the age of25 Of the 420 million youth in Africa today, the bulk are out of work, have insecure jobs or remain in casual work. For numerous on the continent, the slick marketing of sports betting firms provides an alluring proposal.The Conversation

This article is republished from The Discussion by Victor Odundo Owuor, Elder Research Partner, One Earth Future Structure, University of Colorado Boulder under an Innovative Commons license. Read the initial post

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