The Sports Company Awards were conceived in 2017 to commemorate the effort and achievements of people and groups who make sporting success possible– the organisers, suppliers, designers, administrators, consultants, technologists, online marketers and companies who play a part.
This year’s Sports Company Awards are due to occur at the Brewery in London on Friday 31 st Might, with the winners selected by a judging panel comprised of chief executives across all sports, along with individuals whose knowledge, proficiency and experience offer them insight into the obstacles and needs of sports business success.
SportsPro caught up with Simon Burton, co-founder of the Sports Organisation Awards, to hear more about the SBAs and what happens when the sports and service industries collide.
” Our winners are the criteria for success. It can open a lot of doors” – Simon Burton, co-founder of the Sports Company Awards
What makes the Sports Business Awards different to other market awards out there?
The Sports Organisation Awards has a really distinct profile. It combines the highest calibre judges, over 20 primary executives of non-governing bodies in the UK, with entries that demonstrate the amazing work and accomplishments of the UK sports industry. It’s real meaningful jobs and activities, evaluated at the highest level.
You already host the Football Service Awards each year– why did you decide to produce another occasion and how has the FBA’s helped to form the SBAs?
The Football Company Awards is a great success. Part of that success is the blend of the awards acknowledging both the club’s commercial achievement, along with the contribution of those companies and organisations that make those achievements possible. Commemorating the positive economic and social effect football clubs have on their neighborhoods. We wished to duplicate that for the broader sports market.
How have the awards developed given that the first event in 2017?
In obvious ways we’re bigger, more judges, more entries, more attendees. More significantly, we’ve developed the awards categories to reflect the remarkable work, financial and social contribution of UK sport.
How have you chosen this year’s evaluating panel?
The bulk of our judging panel are primary executives of non-governing bodies, mixed with extremely senior figures from the larger sports service community and some ex-athletes now on the organisation side of sport. Our goal is a judging panel that brings insight, experience and a keen desire to discover what’s taking place in other disciplines than their own.
There is a strong contingent of female judges on this year’s panel– was that a purposeful relocation and why is it crucial to have equal representation?
To a level we’re simply a reflection of the increased role of females in sports administration. We’re dedicated to diverse and inclusive representation.
In today’s progressively expert sporting age, how would you explain the crossway of sports and service and why is that link important?
Sport and physical activity are essential for health, identity and wellness, as individuals and neighborhoods. Well-run, sustainable sports that facilitate and encourage involvement are an essential part of our nation’s life.
What would you state to those who argue the industrial participation in sports has had an unfavorable impact? E.g. big brands putting in more control, athletes more affected by money over enthusiasm and love for the video game, etc.
This is a balance we need to strike. The benefits of commercial interests in the game create much better centers, broader public engagement and help fund talent. We need to ensure funds are relatively distributed and that grass roots sports receives its fair share.
How do you think service has had a favorable influence on sports and vice versa?
There’s a big impact. What is important is to guarantee that the innovation is at the service of sport, not vice versa.
What impact has technology had on the sports company industry?
It is necessary to think about the impact of technology in every area – fans, business, on the pitch, media. Simply as technology touches every area of our lives, so it touches every location of sport. However sport isn’t technology, so the happiness of involvement or spectating remains the core worth.
How crucial is excellent, strong governance in sport and in what ways do the Sports Business Awards identify that?
Strong governance and sustainable business models are necessary if sport is to survive. By commemorating success throughout the wider sports community, we assist to promote those successes beyond the headline grabbers. Every minute of our awards project is designed to help do that for all entrants, shortlisting, judges networking and obviously the PR and social networks at the time of the awards. Winning or being a finalist is a badge of quality.
What makes the sports organisation community so unique and unique to the larger business neighborhood?
Sport has so lots of positive influence on our lives; health, community, sense of individual and nationwide identity. Its power to do social good transcends the normal restrictions of service. In a world where regular organisations are looking for meaning and function, sport supplies a role design.
What impact does winning a Sports Business Award have on the recipients?
Big. Rather apart from the congratulations and sense of team pride for the winners, it’s a substantial stamp of endorsement. Our winners are the criteria for success. It can open a great deal of doors.
What does it take to win a Sports Organisation Award?
It takes a fantastic task or campaign that’s supported by data, evidence and testimonials which has plainly articulated advantages. It’s competitive and our judges are experienced and thoughtful.