Major League Baseball Gets Connected As Digital Operations Expand

Major League Baseball Gets Connected As Digital Operations Expand

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Flexential

The necessity for effective digital support and use of edge computing is increased by MLB’s rapid expansion into global markets.

This growth was underlined by the success of the recent London series between Boston Red Sox and New York Yankees, with 118,718 people attending over both games.

The MLB London Series social media channels received 13.95 million impressions, while the MLB AT Bat app saw a 208% increase in downloads in Europe with 136% more U.K. users of MLB.com, demonstrating not only the growth potential but the need for a suitable digital infrastructure to handle demand.

The challenge now is for the sport to capitalize on these new audiences, and Boyes is acutely aware of how important a role technology will play in that.

He says: “We are definitely seeing a substantial amount of growth overall as we are attracting baseball audiences in other markets, primarily in other American regions as well as within Asia and Europe.

“This definitely opens up new opportunities but also new challenges in delivering our digital platforms.”

Chris Trotman/MLB Photos via Getty Images

Currently, Flexential’s suite of assets spans 21 markets and comprises 40 highly redundant and connectivity-rich data centers.

Video remains the next step for MLB and Flexential, with Boyes excited about the possibilities this will create.

He says:

The quality of video is increasing so we are moving into high-definition streaming and as we move into higher quality outputs we require much more connectivity and higher bandwith so we need locations locations with greater resources, which Flexential can provide.”

Flexential

Chris Downie, CEO of Flexential, explained how technological developments have made the company’s role more important in delivering information to fans and customers.

He says: “Content is being consumed in very dynamic ways these days so part of our job is to make sure not only are we housing the infrastructure that processes all of that but how it is delivered to the consumer.”

For Flexential, another key aim is to increase the amount of reusable energy from around 30% to 50% by 2026.

While Downie feels improvements have been made in this regard, he is keen to continue the progress moving forward.

He says: “That’s really important to us not only because of the efficiency but because it is important to our customers.

“We are constantly looking at ways to improve upon that, from from the type of power provided to how much power we use.

“It is a complicated exercise but we know we want to and need to support that, it is part of our values.”

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While technology on the field is taking sports to new heights of analysis and performance, it is also transforming the way fans consume and experience the match action.

Concerns remain over falling crowd numbers at sports events, but there remains huge demand for technology that enhances the experience and gets supporters closer to the action than ever before.

Among the forerunners in this field are Major League Baseball (MLB), having introduced in recent years digital platforms that put every detail of every match right in the hands of the fans.

By partnering with data center provider Flexential, MLB are able to introduce state-of-the-art infrastructure with the intention of supporting and scaling its digital product platforms.

MLB will be using Flexential’s Denver-Englewood data center to complement their east coast presence, provide improved connectivity, enhancing real-time data delivery, reducing latency and ensuring each of the league’s 30 clubs are appropriately resourced.

With digital connectivity an essential part of everyday life and around 20 billion connected devices expected by 2020, it is unsurprising that MLB see this as a major area for continued expansion.

Truman Boyes, senior vice-president of infrastructure at MLB says:

Everyone is streaming content and it is in every part of our life as a consumer.

We now have many connected devices that are able to tune in to check statistics or live stream content.

We see it in the house as well as the mobile devices, people tune in on TVs, streaming devices, iPads and phones, so we need to be able to effectively develop and work with that.”

Major League Baseeball use Flexential’s Englewood data center

Flexential

The necessity for effective digital support and use of edge computing is increased by MLB’s rapid expansion into global markets.

This growth was underlined by the success of the recent London series between Boston Red Sox and New York Yankees, with 118,718 people attending over both games.

The MLB London Series social media channels received 13.95 million impressions, while the MLB AT Bat app saw a 208% increase in downloads in Europe with 136% more U.K. users of MLB.com, demonstrating not only the growth potential but the need for a suitable digital infrastructure to handle demand.

The challenge now is for the sport to capitalize on these new audiences, and Boyes is acutely aware of how important a role technology will play in that.

He says: “We are definitely seeing a substantial amount of growth overall as we are attracting baseball audiences in other markets, primarily in other American regions as well as within Asia and Europe.

“This definitely opens up new opportunities but also new challenges in delivering our digital platforms.”

MLB is reaching new audiences after the New York Yankees played the Boston Red Sox at London Stadium

Chris Trotman/MLB Photos via Getty Images

Currently, Flexential’s suite of assets spans 21 markets and comprises 40 highly redundant and connectivity-rich data centers.

Video remains the next step for MLB and Flexential, with Boyes excited about the possibilities this will create.

He says:

The quality of video is increasing so we are moving into high-definition streaming and as we move into higher quality outputs we require much more connectivity and higher bandwith so we need locations locations with greater resources, which Flexential can provide.”

Flexential CEO Chris Downie is excited at the potential of the partnership

Flexential

Chris Downie, CEO of Flexential, explained how technological developments have made the company’s role more important in delivering information to fans and customers.

He says: “Content is being consumed in very dynamic ways these days so part of our job is to make sure not only are we housing the infrastructure that processes all of that but how it is delivered to the consumer.”

For Flexential, another key aim is to increase the amount of reusable energy from around 30% to 50% by 2026.

While Downie feels improvements have been made in this regard, he is keen to continue the progress moving forward.

He says: “That’s really important to us not only because of the efficiency but because it is important to our customers.

“We are constantly looking at ways to improve upon that, from from the type of power provided to how much power we use.

“It is a complicated exercise but we know we want to and need to support that, it is part of our values.”

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