Nike Reveals Joyride Running Shoe in Most Current Cushioning Experiment

Nike Reveals Joyride Running Shoe in Most Current Cushioning Experiment

Nike’s new Joyride technology looks to replace solid foam in running shoes with beads that conform to individual runners. In the late 1980s, Dippin’ Dots introduced its “Ice Cream of the Future” to the world by freezing ice cream into tiny pellets with liquid nitrogen. Nike is now relying on similar-looking foam pellets for its…