New Balance Revamps a Popular Classic with the 997 Sport

New Balance Revamps a Popular Classic with the 997 Sport

After unveiling the 997H earlier this year, New Balance continues to explore the possibilities of the 997 silhouette with the 997 Sport. Giving the popular sneaker another modern update, the new generation of 997s brings a more streamlined look to the ‘90s kicks and introduces a modern sole unit for the most staple and comfortable…

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New Balance Covers the 997 Sport With Fuzzy CORDURA Paneling

New Balance Covers the 997 Sport With Fuzzy CORDURA Paneling

New Balance is taking a textural approach for its latest 997 Sport model, releasing the style in three new colorways that are cloaked in fuzzy, CORDURA paneling along the sides. The trio of colorways offer both bright and neutral options, including a bold “Prism Purple” and more muted options of “Stonewater” and “Steel.” Each edition…

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New Balance Drops Fresh Summer Season Colorways of the 997 Sport

New Balance Drops Fresh Summer Season Colorways of the 997 Sport

Brand: New BalanceModel: MS997S JCF, MS997 JCD, MS997 JCGKey Features: The uppers pay homage to the OG 997 while refined details and modernized executions come together to create a more form fitting and streamlined silhouette. Three new colorways of the 997S arrive just in time for summer: Castlerock/Amazonite, White/Morrocan Tile, and Gunmetal/VerditeRelease Date: July 13Price: $120Buy:newbalance.comEditor’s…

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brand-new balance launches newest sneakers with 3D printed sole

brand-new balance launches newest sneakers with 3D printed sole

new balance has launched a new sneaker platform created with the massachusetts-based 3D-printing experts formlabs. named triplecell, the co-developed technology, makes the sole 10% lighter than other models but boasts the same cushioning. it will make its debut in two different releases: a 990 sport and the fuelcell echo.images courtesy of new balance‘triplecell will deliver…

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New Balance Launches New 3D Printing Platform With the 990 Sport TripleCell

New Balance Launches New 3D Printing Platform With the 990 Sport TripleCell

Today New Balance announces its new 3D printing platform called TripleCell, created with technology from Formlabs. TripleCell provides New Balance sneakers with traditional performance cushioning components, beginning with the 990 Sport and followed by the FuelCell Echo.New Balance and Formlabs, a Massachusetts-based leader in 3D printing systems, announced their partnership back in 2017. Together they…

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New Balance is Dropping a 3D Printed Tennis Shoe

New Balance is Dropping a 3D Printed Tennis Shoe

New Balance is launching its latest technological innovation: a 3D printed platform which delivers exceptional performance cushioning. The initiative began back in 2017 when the brand first started partnering with Formlabs — the leading 3D printing experts based in Massachusetts — on an exclusive relationship to create high performance materials, hardware, and manufacturing processes for…

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