After forming a partnership in 2015, adidas and Swedish innovation business Zound Industries have actually just revealed the very first 2 earphones to come out of the cooperation. Zound contributed to the style, advancement and production, while adidas tapped into its neighborhood of fitness lovers to wear test and provide feedback. The resulting earphones are each developed to fit a specific sport need while staying versatile enough to fulfill the demands of any workout.
The very first core headphone in the ongoing collection is the FWD-01, a cordless in-ear earphone created for runners. The FWD-01 provides up to 16 hours of playtime with auto-pause, interchangeable ear pointers and wings, magnetic earbuds so they can be used easily around the neck when not in use, and a knit cable with controls. Given that this is a sport partnership, adidas and Zound made sure to add safety functions with runners in mind, consisting of “passive openness” noise that lets you hear your surroundings while you run, as well as sweat-proof products.
The second offering from the collaboration is the RPT-01, a wireless on-ear earphone designed for training in all types. In contrast to the FWD-01, the RPT-01 uses up to 40 hours of playtime and 360- degree swivel for a customized fit. Functions designed specifically for training consist of a washable sweat-proof knit headband and ear cushions and the option to produce custom-made shortcuts with an “action” button.
” Our beginning point for adidas Sport earphones was the desire to match the unrivaled experience that adidas followers expect from their shoes and clothing, states Ella Renneus, Designer at Zound Industries.” For every adidas product, empowering professional athletes to produce in any field of play is critical. This is so true for headphones, which have the power to improve and truly alter day to day life.”
The FWD-01 and RPT-01 adidas Sport headphones will be offered in-store and online beginning September25 The FWD-01 will retail for $14900 USD, and the RPT-01 will be $16900 USD.
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