2019 Ford Ranger truck purchasers want customized design, attractive ‘black plan’

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Ford’s brand-new midsize pickup boasts a long list of functions, 7,500- pound pulling capacity and up to 26 mpg on the highway.
Mark Phelan, Detroit Free Press Automobile Critic

In response to require from its brand-new 2019 Ford Ranger buyers, Ford Motor Co. has actually introduced a brand new “Black Appearance Package” for a 3rd customized alternative to highlight individual style.

” The Ranger is hot today,” stated Mike Levine, Ford North America product communications supervisor. “Trucks and personalization go together like Brooks & Dunn.”

Or, for those who don’t understand the nation duo, just like baseball and spring.

” Everyone wishes to make the truck theirs,” Levine stated early Monday.

More than two of every 3 Ranger midsize pickups is being offered with unique alternatives, either the “Sport Appearance Bundle” that includes special wheels and magnetic gray-painted accents, or the “Chrome Appearance Plan” with bright chrome wheels and chrome body accents, Ford stated in its release.

The Dearborn-based car manufacturer sold 5,052 Rangers in the very first 2 months of this year after bringing the Ranger back to North America after years of being sold just overseas. Preliminary interest was so strong that Ford stated in January factory employees in its Wayne, Michigan, plant would be putting in overtime to meet need.

It put Ford back into a blossoming segment led by Toyota’s Tacoma but that will be warming up with entry in the market quickly of the 2019 Jeep Gladiator. The segment also includes Chevrolet Colorado, GMC Canyon, Honda Ridgeline and Nissan Frontier.

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The new Black Look Plan offers a 3rd, sexy course with an ” aggressive look with a black grille, running boards, accented wheels” and “body colors like Hot Pepper Red and Lightning Blue,” Ford stated.

The current package is available as an alternative for $1,995(leaves out taxes) and can be bought at dealers now, with deliveries targeted to start in early summertime.

” Ranger consumers are picking the option that best fits their experiences,” said Todd Eckert, Ford truck group marketing supervisor, in the main announcement. “Having the right gear matters and so does the ideal appearance. The Black Appearance Plan adds aggressive design to the adventures our customers start.”

The Ranger begins at about $24,300

More: Ford Ranger demand suggests ‘huge overtime’ to boost production

More: Very First Drive: 2019 Ford Ranger stakes its claim to be No. 1 midsize pickup

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The car started delivering to dealers around the U.S. and Canada in January.

The Ranger, praised for its price and maneuverability, has room for approximately 5 individuals plus their equipment. It’s constructed with a steel frame foundation, a 10- speed automated transmission and consists of an 8-inch touch screen.

Alexa in cars

In another development, Ford revealed Monday it will be partnering with Amazon to supply a new Alexa in-car voice command system in Ford lorries through the Microsoft SYNC 3 AppLink. The U.S. and Europe launch is expected later this year, with India to get the service by 2020, Ford said.

Contact Phoebe Wall Howard: 313-222-6512 or [email protected] Follow her on Twitter @phoebesaid Find out more on Ford and sign up for our vehicles newsletter

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